SMS marketing can be a very profitable channel for those who follow the basic rules. Any marketer worth their salt will not go into spamming their consumers who have not opted in. They would ensure their messages come with a strong call to action, make it easy to subscribers to respond, and not overload their mobiles with texts.
But if you want to really make a difference in your SMS marketing strategies, do not be afraid to think outside the box. If you get a little more creative with your mobile campaigns, you just might find a jackpot idea to take sale to a whole new level, especially when they immerse themselves in the technical avenues to consider.
Competitions
Competition is a great way for companies to be creative with their marketing text message services. Business can offer any kind of incentive to entice customers to sign up to their SMS campaign. You can offer a slice off their next purchase, or a ‘buy one, get one’ deal on certain products. Consider offering a sensational and controversial prize to get people talking and help you to make your campaign go viral.
Create Urgency
Creating a sense of urgency is a skill that should be mastered by every marketer. Some SMS marketers fear that putting a short time limit on an offer might harm their conversion rate, but it can actually spark customer into instant decisions they might not otherwise have made. People have a fear of missing out. Foster this among your subscribers by opening an offer to the first 100 replies, and watch the texts come streaming in.
Start A Conversation
The mobile phone is built for two-way conversations, but many SMS marketers appear too scared to encourage replies as they feel they do not have the resources to handle it. But if you invest in SMS marketing software, you can store replies on your database and send automated messages back to their subscribers.
Take Advantage Of Mobile Web
A growing large proportion of mobile phone users have access to a smartphone, so it is no longer inappropriate to send web links to consumers by text. Send a link to a checkout page on an e-commerce website is one great method of encouraging impulse purchases.
Create A VIP Club
Consumers love to be made feel special and important by the brands that they buy from. They love the feeling that they are more special than the others. In marketing speak; this is called the ‘Jones effect”, stating that people will do what they can to be better than their peers. Take advantage of this by marketing your SMS campaign as VIP club. By sending texts to your brand, customers can be the first to hear about industry news, deals and special offers.
These creative marketing ploys can be tailored for various industries and can really help an SMS campaign reach the next level. Contact an SMS marketing company now to help you get started.